The leaflet & poster which was given away with every garment, consisted of information of which we should be thinking about when purchasing clothes. This was the main focus of the project to make people think about the clothing they are wearing and the effect it has, not just on the environment but on peoples lives too.
From the research carried out the name ‘Weave’ was decided upon as it makes the structure of clothes. The aesthetic of the logo was designed to flow and feel organic.